Microsoft Edge has been catching up to Google Chrome and Mozilla Firefox on the number of users. Microsoft’s latest update, however, is a step in the right direction for internet privacy. The new tracking function will prevent advertisers from targeting you with ads based on browsing history or other personal data by excluding them from your browser’s ad-tracking list.,
The “edge tracking” is a new feature that has been added to Microsoft Edge. The feature allows users to exclude advertisers from the browser.
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- The Transparent Ads tracker, a new feature in Microsoft Edge, is meant to provide consumers greater privacy.
- Microsoft has said that they have no business attempting to gain a competitive edge by using this new function.
- Users may utilize this tool to check which sites an ad provider tracked them across and to turn off tailored adverts.
Transparent Ads, a new ad monitoring tool for Microsoft’s Edge web browser, will be available shortly. This feature is said to increase user privacy.
Despite widespread outcry and a terrible reputation, Microsoft is moving through with a privacy-spying tool comparable to Google’s.
However, Google’s strategy of eliminating Flash-based advertisements from its mobile browser was delayed since it was perceived as a method to secure its ad income.
Microsoft, on the other hand, argues that it will not use Transparent Ads to gain a competitive edge.
According to Microsoft, Edge will provide users greater control over how marketers collect personal data from their browser history.
Pros of a transparent ad tracker
In addition, depending on the data, the ad functionality will inform consumers of the items the advertisements are promoting. The following are the tool’s primary capabilities:
- Check out which businesses are members of the Google Transparency Reporting initiative.
- Allows you to see information about the ad provider who is in charge of showing it.
- View details about the information an ad provider gathered or inferred about you from your visits to this and other websites in order to tailor advertising to you.
- Find out the websites an ad supplier followed the user to.
- To discover how to remove or de-identify previously obtained data, see the ad provider’s privacy policy.
- Personalized advertising are disabled by default in Microsoft Edge. This option prevents data and advertising businesses from collecting your personal information.
Transparency
It seems that Microsoft’s equivalent feature, which is identical to Google’s new project, is not as straightforward as it appears.
Despite Google’s refusal to comment on the cause for the shift, Microsoft has said that Google is attempting to prevent certain marketers from utilizing the company’s tracking service.
Anyone who participates in Google’s program as an advertiser must satisfy specific conditions in order to guarantee that all advertisements are seen in a non-tracking mode by default. When Balanced mode is selected, they will be immune from any tracking.
Advertisers may continue to deliver targeted adverts despite the Strict Privacy option blocking most ads. This setting is available to those who want to block most adverts from all advertisers.
The Transparent Ads feature of Microsoft Edge is now available for testing in the Canary Channel.
Which part of Microsoft Edge’s new feature excites you the most? Let us know what you think in the comments area below.
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Frequently Asked Questions
Does Microsoft Edge block trackers?
A: Microsoft Edge does not have a built-in tracker blocker, but it can be done manually by going to ‘settings’ > ‘privacy & services’ and then clicking on the option for Enhanced protection.
How do I stop targeted edge ads?
A: This is a feature that is currently not available, but will be sometime in the future.
How do I stop Microsoft Edge from tracking?
A: Microsoft Edge is tracking your browsing history and uses it to serve you targeted ads. You can stop this by visiting the following link, which will also disable pre-selected adverts in every part of Microsoft Edge: https://support.microsoft.com/en-us/help/3173963
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